Mechanical workshops. That is it.
Established ones, usually owner operated, often a husband and wife team. Trading for years, not months. Doing alright, but wanting more out of the marketing than they are currently getting.
That is a focus, not a gate on the door. It means every system, every ad and every piece of content is built for a workshop week, rather than borrowed from something written for a different industry and adjusted.
No. We are based in Central Queensland and we work with workshops elsewhere in Australia. It runs on calls, email and access to your own accounts. We are not standing in your bay, and we do not need to be.
Local still matters, so the work is done on your town: who else is advertising there, what people are actually searching, and which local media still carries weight where you are.
Whoever you want.
In most workshops the marketing lands on whoever runs the office, usually the wife, on top of the accounts, the payroll, the HR and the phones. Sometimes it is both of you. Sometimes it is one of you, and the other just wants to know it is handled.
Tell us on the fit call and we will set it up that way.
It honestly depends. It depends on how much you understand the importance and value of marketing. If you want the cheapest possible solution, don’t book a call with us. If you want vision, strategy, experience and real results, reach out to see if we’re a fit.
A new workshop has no trading history, no reviews and no regulars, and those are the three things a marketing system gets built on top of.
Then this is the right conversation, because more is not what this is about.
A full calendar of price shoppers, one-offs and low-margin jobs is bad busy. Bringing in more of the same just adds pressure without adding anything to the account. The question is not how many. It is whether the work filling your bays is the work you actually want.
Here is the exercise. Look back at your last 20 jobs and pick the ones you would genuinely want more of. High margin, right customer, low drama. If you can describe that specifically, you have the start of a brief for marketing that goes and gets it.
No. If the trade is mechanic, we do it.
Engine builders. General workshops. Specialist workshops. Independents. Transmission workshops. And franchise workshops, where head office is supposed to be handling the marketing and somehow never is.
What you specialise in changes the words we use. It does not change whether the system works.
No.
We do not work with any mechanical workshop within 200 kilometres of Rockhampton, because that is where our own workshop is. Building a marketing system for someone and then competing with them using it is not a position we are willing to be in.
The same protection goes to every workshop we take on. The distance is not fixed at 200 kilometres, and it should not be. What counts as your patch in the country is nothing like what counts as your patch in a city, so it gets set on the ground you actually compete on. You will know what yours is before anything starts.
One connected system instead of a pile of separate jobs, managed by one team.
Your website, your Google profile, your ads, your social, your emails, your reminders and whatever traditional media you run. All saying the same thing. All pointing the same way. All running on a rhythm rather than on whoever remembered.
Most workshop marketing is not wrong. It is disconnected. Social for a while, then Google, then a flyer, then an ad that ran until somebody switched it off. None of it adds up, because nothing is joined to anything else.
No, and it is the one thing we are firm on.
A single tactic on its own is exactly what has already failed most workshops. Ads pointing at a social page nobody has posted to in six months. A website saying something different to the ad that sent people there. It does not work, and then marketing gets the blame for it.
If it is not a connected system, it is not the work.
Yes. Rewrites and new builds both.
The website is the engine room. It has to catch what the ads and the social send at it and turn it into a phone call. Built to bring in enquiries, not to look impressive in a portfolio.
Yes, and it is the long game.
Showing up for the right searches in your area means the calls that do arrive are already half sold before the phone rings.
That depends on a few things most workshops have never been asked to check.
The AI tools do not all read the same source. Google’s AI reads your Google Business Profile. ChatGPT and Copilot read Bing, which means your Bing Places listing, and most workshops have never claimed one. Perplexity pulls from both, plus directories.
So you can sit at the top of the Google map pack and be completely invisible in ChatGPT, for no reason other than a free listing nobody ever set up.
It is new enough that anyone calling themselves an expert in it is overstating things. What we do is the work that is known to matter: the listings, the reviews, the site structure and the wording. Then we test what the tools actually say about your workshop, and check it again each month.
Yes. In a lot of regional towns traditional media still pulls, and where it does we will take it over and connect it to everything else so it is saying the same thing.
Yes, and it is the most underrated part of the lot.
Your existing customers are your cheapest lead. When someone comes in for a service and you tell them they will need tyres in a couple of months, that conversation is only worth money if something remembers it in six weeks. Usually nothing does.
We build the thing that remembers.
Yes. MechanicDesk, Workshop Software, Garage 360, whatever you are on.
We learn it, check it is set up and connected properly, and run the marketing through it rather than beside it.
No. Once an enquiry lands it is yours: quote it, book it, look after it. That is the workshop’s job and you are better at it than we would be.
What we do is make sure that customer keeps hearing from you afterwards, on a system, so they come back.
We arrange it. The production cost is yours. The organising, the brief and the shot list are ours.
Real workshop photos beat stock every time, and stock is obvious.
Listen. Architect. Execute. Optimise.
Less than you are expecting, and that is deliberate. The reason marketing does not happen in a workshop is time, so none of this is built to need you daily.
There is a proper session at the start where we learn the business. After that it is one session a month, only if you need it, and a report to read. If you want to be more involved than that, you are welcome. If you want to hand it over and not think about it again, that works too.
Answer the questions at the start honestly. Approve the few things that need approving. Answer the phone when it rings and do the work well.
That is it.
You deal with Nyree. Behind her is a small team of specialists: Meta ads, Google ads, organic content and email, all working to the same plan for your workshop.
Small on purpose. The people who won your work are the people doing your work.
A report every month in plain English, and a session to talk it through.
Plus whenever something needs saying, which is not the same thing as waiting until the end of the quarter.
What worked. What did not. What is next. What it cost.
No jargon, no thirty page dashboard, no metrics that do not connect to bookings. If you cannot read the report and make a decision from it, the report has failed.
You hear it from us, and you hear it early.
That is an awkward one to put in writing, because saying “this is not working” costs money in the short term, every time. It is also the entire thing being sold. Keeping quiet once would make the rest of this a story rather than a standard.
That is a fair question, and it is not one to answer before understanding the workshop.
We do not sell packages off a shelf, so there is no price list to point at. What it costs depends on what your workshop already has, what needs building, and what you want running every month. That is what the fit call is for. If we are a fit, we will talk about what that looks like. If we are not, we will tell you.
Because a number is only useful attached to a scope, and the scope is different for every workshop.
One has a good website and no follow-up. The next has neither. Quoting both the same figure means one of them is paying for something they do not need.
No. The fee to manage the work and the money that goes to the platforms are separate, and you will always know which is which.
Your ad spend goes from your own accounts, in your name. We do not hold it and we do not mark it up. You can log in and look at it any time you like.
Traditional media spend is separate as well.
No lock-in.
Clients stay because the work earns it. If the work is not good enough to keep you, no contract is going to fix that.
You keep it. All of it.
The accounts are in your name with full access from the first day, not ours. The ad accounts, the content, the brand assets, your customer data. It leaves with you.
An agency keeps the system. An unagency builds it into your business and leaves it there. That is the whole model, and it is why the name is what it is.
Then say that on the call. It is a better conversation than the one where you stretch for something that is not the right shape yet.
And either way, the standard further down this page costs nothing and is useful whether you ever work with us or not.
Honest answer: it depends where you are starting, and anyone giving you a date before they have seen your workshop is guessing.
What we can tell you is the shape of it. The first month is foundations: the profile, the listings, the reviews, the website, the things that have to be right before a dollar of spend is worth spending. The second is visibility: ads and content going out on a rhythm. By the third it starts behaving like a system rather than a project.
Paid ads can move quickly. Search and reputation are slower and worth more over time. A system takes a few months to settle, and that is not a disclaimer. It is just what building one looks like.
No, and be careful of anyone who does.
Nobody can guarantee an outcome inside a business they do not control. What we can guarantee is how we work: your accounts in your name, no lock-in, reporting in plain English, and the truth from us when something is not working.
Those are not promises about the future. They are how the business is set up.
Ask on the call, and ask hard.
We do not publish performance figures in public content, ours or anybody else’s, so you will not find numbers on this page or in an ad. What you will get is a conversation where we walk you through what is running, where, and why, including in a mechanical workshop we own and run ourselves.
Ask anything you like about how it is set up.
Because we would rather have none than have invented ones.
Workshop marketing is what this business does now, and the client stories are being filmed rather than written. When they land they will be workshop owners in their own words, not a paragraph we wrote and put somebody’s name under.
Fair enough. So here is the standard, and you should hold anyone to it. Us included.
You do not have to work with us for that to be useful. Take it into every conversation you have with anyone about your marketing. If they will not meet it, you have got your answer.
Probably true, and probably because it was one tactic at a time with nothing connecting it. Social for a while. Then Google. Then flyers. Then an ad that ran until someone turned it off.
The tactics were not the problem. The lack of a system was.
Because we run one.
A mechanical workshop, owner operated, husband and wife, since 2015. The quiet week nobody warned you about. The customer who turns up with their own parts and expects them fitted for nothing. The apprentice. The morning someone calls in sick and the owner covers the bay.
It is not researched. It is Tuesday.
Ask us anything you like about how a workshop actually runs. It is the fastest test there is of whether somebody gets it.
An agency keeps the system. An unagency builds it into your business and leaves it there.
That shows up as four things you can check, rather than four things to take on faith: your accounts in your name with full access, no lock-in, plain-English reporting, and being told when something is not working.
They are not promises. They are how the business is set up.
Yes. From day one, in your name, with full access.
No “we cannot share that, it is proprietary”. If you want to see exactly what is running and what it cost, you log in and look.
No, and the goal is not to turn you into a marketer.
The goal is oversight. Knowing what is working, what is not, and what questions to ask whoever is handling it. That is worth as much as the results, and it arms you to interrogate us too. Which is the point.
No. You do not have to be on it. We are.
You do not write it, film it or remember it. What does matter is that it exists, because an ad pointing at a page that has been quiet for six months loses people who were about to ring.
A conversation. Thirty minutes.
We ask about the workshop: how it runs, the work you want more of, what you have tried, what happens when the phone rings. Then we tell you what we would start with, and one thing we would leave alone.
No pitch. No package presentation. No pressure.
No, and we will not put a proposal in front of you on the call either.
A proposal written before we understand the workshop is a package with your name on the top of it, which is exactly the thing that does not work. The proposal comes after, built from what you told us.
Nothing formal.
It helps if you know roughly what an average job is worth to you, what you are spending on marketing now, and which software you are running. If you do not know those off the top of your head, that is completely fine. It is not a test.
We will tell you, on the call.
That sentence only means anything if it has actually cost us a sale. It has.
A small number at a time.
The people who won the work do the work, and that only stays true with a cap on it.
Hit the button. See if we’re a fit.
If the timing is not right, that is completely fine. The conversation is there when you are ready.
If the timing is not right, that is completely fine. The conversation is there when you are ready.
See If We're a Fit